My clients almost never hire me for a neatly defined project.

They call because they have a science-backed ingredient and a commercial gap that doesn't fit neatly inside regulatory, sales, science, or strategy.

Can we sell it? What can we say? Which markets actually make sense? Who should we work with? What do we do next?

Those questions are connected. I help companies answer them that way.

The questions usually sound something like this:

Which international markets should we prioritize?

I don’t answer those questions one at a time

Science affects positioning, which affects claims, which affect regulatory strategy, which affects market selection, which affects business development.

And eventually, someone has to execute the plan.

The work depends on the ingredient, the company, and the market. My role is to connect the decisions, help make the right calls, and stay involved long enough to turn strategy into commercial progress.

The work usually crosses five areas

COMMERCIAL EXECUTION

COMMERCIAL STRATEGY

INTERNATIONAL BUSINESS DEVELOPMENT

The mix is different for every client.

Sometimes the regulatory question has to be solved first. Sometimes the science is strong but the positioning is wrong. Sometimes the strategy is obvious and the real problem is finding the right partner and getting the deal moving.

I work wherever the decisions connect.

Sometimes you need an outside advisor

I tend to become an extension of the leadership team.

I ask a lot of questions. I challenge assumptions when I think they're wrong. I connect regulatory, scientific, and commercial information that may be sitting with three different people inside the company. Then I help make the decision and stay involved through execution.

I'm not there to hand over a report and disappear.

I’ve spent a lot of time doing this

15+ years of international experience.

30+ countries.

20+ distributors managed.

Hundreds of customer and distributor meetings.

Dozens of international product launches.

50+ international trade shows.

Leadership roles spanning regulatory, commercial strategy, business development, and commercial execution.

I've worked on international product launches, managed distributor networks, sat through hundreds of customer meetings, and spent more time in trade show halls than is probably healthy.

That experience doesn't mean I already know the answer to every question, rather it means I usually know which questions to ask and how to find the answers.

Let’s start with an actual question

You don't need to have the project neatly defined before we talk. Tell me about the ingredient, where you are trying to go, and what's getting in the way.

We'll start there.